Huntersville Vet Clinic
Designing Calm, Compassionate Brand Experiences for Pets & People
Huntersville Veterinary Clinic is deeply rooted in client relationships, community care, and expert treatment. Their new space offered a fresh start—but visually, it didn’t yet reflect the warmth, trust, and clarity they’re known for.
Plot Creative partnered with Huntersville Veterinary Clinic to develop a visual identity rooted in empathy, clarity, and care. The brand system was designed to mirror the clinic’s fear-free philosophy—emphasizing calm tones, approachable typography, and intuitive icons that reflect their deep commitment to the human-animal bond.
Huntersville Vet Clinic
2025
Brand Strategy, Visual Identity, Custom Icons & Illustrations, Brand Guidelines
Veterinary Clinic
Discovery & Research
Initial Sketches
Client Discovery Summary
Design Solutions
REFLECTION
Rooted in care, designed for connection.
This identity was built to do more than look polished—it was designed to put people and pets at ease. Every detail, from the calm palette to the soft illustrations, supports the clinic’s mission to reduce fear and foster trust. By translating their care philosophy into visuals that feel warm, clear, and reassuring, we helped lay the foundation for a space that speaks before words are ever exchanged.