Optimist Park
Charlotte, NC
Optimist Park is historically known as a blue-collar neighborhood, which housed construction tradesmen who collaborated to build the infrastructure of Charlotte, NC. To highlight each trade equally, the team narrated a story that highlights each trade individually through applied finishes and architectural details. The project was missing a catalyst for connecting the storyline to the physical space, this is where experiential graphic arts was utilized to bridge the gap in communication visually.
Alliance Residential Company
2022
Research, Opportunity Assessment, Creative Direction, and Illustration
Multi-Family Development
Our design narrative unfolds like a journey through time, drawing connections from the resilience of past craftsmen with the aspirations of today's professionals. Flowing contour line illustrations guide visitors on an intuitive path from the parking garage to our leasing office, igniting a sense of exploration and opportunity. Rooted in the values of quality, creativity, and immersive storytelling, our approach encourages residents to carve their own narratives within this energizing neighborhood.
Unifying Project Mission
Location
Research and inspiration were drawn from the rich history of Optimist Park's working-class roots.
01
Past
Traditionally a blue-collar neighborhood in Charlotte, NC, Optimist Park's predominant trades are exemplified by the following: Carpenter, Electrician, Mason, Millworker, Plumber and Welder.
02
Present
This research shaped a project narrative that bridges the resilience of past craftsmen with the ambitions of today’s professionals.
03
The continuous line drawing is meant to represent the connectivity between the work performed in local history and the high-rise city that Charlotte is today. With people portrayed working in different disciplines on the bottom representing the foundation of the city.
Design Solutions
Broadstone Optimist Park | Instagram Post
REFLECTION
The success of the Optimist Park project lies in its intentional inclusion of local artists, whose deep community ties and unique perspectives brought authenticity and vibrancy to the narrative. Their contributions transformed the tradesmen’s history into a tangible, inspiring experience, reflecting the neighborhood’s spirit and fostering pride among residents. This collaboration highlights the power of uplifting local talent to enhance both the visual impact and cultural fabric of the community, creating a space that honors the past while inspiring future generations to celebrate Charlotte’s legacy of craftsmanship.
Work performed while employed by LS3P as an Experiential Graphic Designer